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How to Make the Most of a Client Teleprospecting Training Session

Teleprospecting agents participate in extensive training to build and refine their phone and sales skills. However, it the client-specific training which really prepares the agent to effectively position product value and deliver the most appropriate messaging for each individual campaign.

While client training is typically the last step in the process of launching a B2B teleprospecting campaign, it can be one of the most important steps to ensure campaign success. This level of training is the ideal opportunity for clients to share their enthusiasm for their product/service, clearly explain the benefits to the agents, and introduce the language they use when promoting the product/service within their market.

During a client training session, the client should provide the following: