Marketing Blog & News

Teleprospecting in Today’s Economic Climate

The recent federal budget crisis and S&P downgrade have had a very interesting effect on teleprospecting over the past few weeks. Our conversations are showing just how much contacts react – and possibly overreact – to what they hear on the news. I have seen and heard the tone of our conversations change literally day by day. When the market is down, no one has a budget, not a penny to spare, no spec of hope in sight. The very next day, if the market it up, it a whole new story of possibility and planning. We’re talking about the same companies; it a completely different picture from one day to the next. Here are a few ways to address this situation: