Marketing Blog & News

Are You Listening?

In this day and age, there are a slew of outlets for the market place to voice opinions about companies. For example, social media sites like Facebook and Twitter provide forums for people to exhibit their thoughts. And don’t forget the blogosphere! These days bloggers often drive views and action. The stock market is also a forum where people express their thoughts about a company through their actions in buying and selling. While all of these mediums should be monitored to get instantaneous information from your market place, it important not to overlook the marketing investments that you are already making to obtain valuable direct market feedback as well.

I’m referencing the data obtained from your teleprospecting campaigns. Although