Marketing Blog & News

TeleNet Marketing Announces Seventh Consecutive Year of Growth

BOGART, Ga. January 9, 2012 – TeleNet Marketing Solutions announced today that 2011 was its seventh consecutive year of growth. The company ended 2011 with a revenue increase of more than 14 percent. Despite strains in the global economy, TeleNet grew in employees, client base and revenue, and expanded services to include outreach in Latin America.

Gregg Garrett, president and co-founder, believes that the company’s focus on its mission statement fostered success in 2011. “TeleNet strives to provide our clients with valuable information they can trust, and which will positively impact their revenue,” he said.

Located outside of Atlanta, TeleNet designs and deploys business-to-business teleprospecting campaigns focused on generating leads and nurturing prospects for companies primarily in the high-tech sector.

Milestones in 2011 included:

  • Gaining 11 new clients in the high tech, supply chain services, medical transcription and financial services sectors.
  • Introducing lead generation services into Latin America.
  • Increasing capacity in its second call center, built last year, by 40 seats to meet customer demand.
  • Creating three new operational management and project management positions, as well as two information technology positions.

“TeleNet has continued to set itself apart from other lead generation and business-to-business telemarketing companies,” said Kathy Rizzo, the company’s vice president of sales and marketing. “We have unique resources to help clients achieve their goals. We’re proud to be a leader in teleprospecting to Latin America, for example.”

The new Latin American staff has developed practices designed to address the unique characteristics of the region, including a more formal calling etiquette, marketing localization and an understanding of different purchasing processes.

“Our team, made up of Spanish and Portuguese native speakers, has generated great ROI in emerging markets for our clients,” said Rizzo, adding that TeleNet’s new Latin American capabilities accounted for approximately a quarter of the company’s growth in 2011.

“TeleNet’s clients stay with us because we continue to deliver tangible value,” Garrett said. “Our management team knows firsthand what it takes to make lead generation and lead-nurturing initiatives successful, and we never lose sight of our clients’ return on investment.”

TeleNet expects more growth over the coming years, Rizzo said. “As we continue to grow, TeleNet remains committed to nurturing relationships with and on behalf of our exceptional clients.”