As the recognized leader in the lighting industry, it is Acuity Brands’ mission to deliver consistently superior value to their customers. They are the world’s leader for many reasons: superior value, the broadest product offerings, competitive pricing, outstanding Continue reading →
Headquartered in Atlanta, BancIntelligence’s online advisory solution provides the banking industry with the leading source of objective, financial and market analysis. The BancAnalyst tools enable their client banks to immediately identify and quantify their best opportunities for growth and Continue reading →
Many marketing organizations are placing a stronger emphasis on the role of teleprospecting as a component of their business-to-business lead generation strategies. Perhaps one of the driving reasons behind this increase is the strong endorsement that teleprospecting received earlier this Continue reading →
The term “lead nurturing” is commonly seen and heard in marketing publications, in marketing blogs and at B2B marketing events. Defined as “a relationship-building approach utilizing multiple media to provide relevant information tailored to prospects while engaging in an ongoing Continue reading →
A recent survey of B2B marketers shows that even with the increase of social media and online marketing, cold-calling remains prominent as a component of business-to-business lead generation strategies. In fact, a staggering ninety percent of best-in-class marketers, identified as Continue reading →
Marketing and sales alignment—or in many cases, lack of alignment—seems to be an age-old challenge. One of my first eye-opening experiences in B2B lead generation occurred when I was working as a teleprospector supporting a Fortune 500 company.