Marketing Blog & News

How is overall success measured?

At TeleNet, we believe that measuring Return on Investment (ROI) is an essential part of every lead generation and lead nurturing program. That’s why we find it critical to discuss ROI expectations with our clients up front, and then work together to monitor and measure the pipeline and revenue on the back-end. While metrics such as list conversion, leads per day and lead rates are certainly important to monitor, the real measure of any lead generation program is successfully converting qualified leads into pipeline opportunities and most importantly into new customers.