Telemarketing Lead Generation Blog

Is the Government Stimulus Working For You

Posted on Sep 21, 2009 by Kathy Rizzo, Vice President of Sales and Marketing

When the government stimulus package came out a few months ago, like many marketers, I wrote a blog outlining several steps to take in order to refocus telemarketing efforts on key industries: government, healthcare and education – Government Stimulus – Steps to Shift Your Telemarketing Focus

Now, six months later, we have just finished a detailed analysis of the lead conversion rates on several recent programs that targeted commercial markets as well as government & education markets for one of our clients. The results of the comparison are intriguing. The list to lead conversion rate (defined as the number of leads derived from a telemarketing list) was significantly higher – in many cases double – on the segment of the list targeting the government & education markets, compared to the commercial markets.

What type of results are you seeing??

Tagged: lead generation telemarketing, lead generation, targeted lead generation, telemarketing government

Your comment will be posted shortly. Thank you for commenting!

• Abby Lynes, Program Director
• Anabel Foucart, Senior Program Director
• Ashlea Harris, Vice President of Program Management & Operations
• Ashley Rist, Lead Quality Manager
• Brian Rubin, Senior Software Developer
• Britney Reeves, Program Director
• Chris Engel, Vice President of Information Technology
• Dana Gill, Program Director
• Jason St Onge, Senior Account Executive
• Jon Plant, Senior Program Director
• Kathy Rizzo, Vice President of Sales and Marketing
• Laura Johnson, Senior Program Director
• Maryann Ramsey, Program Director
• Melissa Joffrion, Account Executive
• Micah Green, Operations Training & Development Manager
• Sharon Dahlhaus, Account Executive
• Sonya Lane, Vice President of Human Resources
• Tamika Drake, Call Center Coordinator
• Tyler Anderson, Account Executive