Integrating Email with Telemarketing Lead Nurturing
Posted on Mar 21, 2008 by Kathy Rizzo, Vice President of Sales and Marketing
To the surprise of some marketers, we tend to steer our clients away from spending time and money on creating graphic-rich HTML e-mails to integrate into their telemarketing nurturing strategy. Here’s why….
By definition, a lead nurturing strategy is based on a relationship-building approach. Therefore, the best way to integrate e-mail to your existing telemarketing strategy is to develop plain-text e-mail templates that can be quickly customized and sent. It is important that your e-mails are perceived as relevant, one-to-one communications and do not come across as mass marketing or advertising pieces. The most effective nurturing e-mails are personalized, tie to a business issue that the prospect has previously communicated and include an invitation to respond. When it comes to lead nurturing, it is very important to keep the text short and relevant—making it readable from the preview window.
In terms of timing, there are four keys ways to integrate e-mail with telemarketing in order to help generate sales leads:
- One-to-one follow-up immediately after a conversation
- Informational emails prior to a scheduled call (acts as a good reminder too!)
- Scheduled one-to-one e-mails between phone conversations (especially effective when the time between calls is greater than six weeks)
- One-to-many messages delivered to strategic groups based on business issues
Utilizing these tips will positively impact your lead nurturing initiative and assist your team in generating sales-ready leads.
Tagged: lead nurturing, email nurturing, telemarketing sales leads, telemarketing leads
Add a Comment
If you would like to inquire about our services,
please contact us today.
Welcome to TeleNet's telemarketing lead generation blog. Members of TeleNet's executive, program management and account management staff will contribute to our blog on a weekly basis. Please subscribe to our RSS feed or sign up to receive email updates to obtain insight, tips, and feedback to improve or enhance your telemarketing lead generation and lead nurturing programs and processes.
Browse by Author
- Abby Lynes, Program Director
- Anabel Foucart, Senior Program Director
- Ashlea Harris, Vice President of Program Management & Operations
- Ashley Rist, Lead Quality Manager
- Brian Rubin, Senior Software Developer
- Britney Bailey, Program Director
- Chris Engel, Vice President of Information Technology
- Dana Gill, Program Director
- Jason St Onge, Senior Account Executive
- Jeff Johnson, Guest Blogger- TeleNet Client & Industry Veteran
- Jon Plant, Senior Program Director
- Kathy Rizzo, Vice President of Sales and Marketing
- Laura Johnson, Senior Program Director
- Maryann Ramsey, Program Director
- Melissa Joffrion, Account Executive
- Micah Green, Operations Training & Development Manager
- Sharon Dahlhaus, Account Executive
- Sonya Lane, Vice President of Human Resources
- Tamika Drake, Call Center Coordinator
- Tyler Anderson, Account Executive
Comments
There are no comments at this time.