Positive Outcomes of Integrating Email with Teleservices
Posted on Feb 11, 2011 by Anabel Foucart, Senior Program Director
Tyler Anderson recently focused his blog on the ways in which timely email can be incorporated into a telemarketing campaign. Combined with telemarketing, email is a fantastic way to quickly get into the game when there is a project emerging within a targeted account.
I manage many of the large, high volume campaigns at TeleNet- so over the years I have been able to witness many different outcomes to email touches following a phone call. TeleNet has been so successful at peaking interest within an account that our agents, at times, receive emails from decision makers after they hang up the phone with them.
It comes up occasionally that contacts on the phone have asked our agents to provide their email address in order to forward along details around an RFP (Request for Proposal), to make us privy quickly to the project at the account. We have also received specs for new projects via email after an agent has emailed the contact post-initial- phone- call; bids and assessment requests also have been some of the opportunities we have generated for our clients- and we forward those along to them.
Invitations to bid on a project are naturally very important to our clients. Providing them with details on a project outlined in an RFP are also great catalysts for closing sales- these are often the outcome of call-email- call strategies used in our campaigns.
When time is of the essence in this competitive economy- providing critical project information as far upstream as possible can be the difference between being a real competitor in the race for a project…or just being another contender.
Having agents on staff that can blend written and oral communication seamlessly within the scope of a marketing program can lead to getting started on a defined project quicker.
It’s amazing to me how target accounts that we reach out to are so excited about the value we deliver them that they send US the “official” document defining the project they are working on. When we hand leads over that include RFP’s, bids, and detailed specs- our clients understand the difference between a telemarketing agency and a fully integrated marketing agency that builds trust in the target account from the on-set.
Tagged: lead generation, targeted lead generation, lead nurturing, telemarketing lead generation, telemarketing and email integration
Add a Comment
If you would like to inquire about our services,
please contact us today.
Welcome to TeleNet's telemarketing lead generation blog. Members of TeleNet's executive, program management and account management staff will contribute to our blog on a weekly basis. Please subscribe to our RSS feed or sign up to receive email updates to obtain insight, tips, and feedback to improve or enhance your telemarketing lead generation and lead nurturing programs and processes.
Browse by Author
- Abby Lynes, Program Director
- Anabel Foucart, Senior Program Director
- Ashlea Harris, Vice President of Program Management & Operations
- Ashley Rist, Lead Quality Manager
- Brian Rubin, Senior Software Developer
- Britney Bailey, Program Director
- Chris Engel, Vice President of Information Technology
- Dana Gill, Program Director
- Jason St Onge, Senior Account Executive
- Jeff Johnson, Guest Blogger- TeleNet Client & Industry Veteran
- Jon Plant, Senior Program Director
- Kathy Rizzo, Vice President of Sales and Marketing
- Laura Johnson, Senior Program Director
- Maryann Ramsey, Program Director
- Melissa Joffrion, Account Executive
- Micah Green, Operations Training & Development Manager
- Sharon Dahlhaus, Account Executive
- Sonya Lane, Vice President of Human Resources
- Tamika Drake, Call Center Coordinator
- Tyler Anderson, Account Executive
Comments
Michael Combs said:
The use of email is resourceful combined with telemarketing. I execute this type of effort at TeleNet on my current marketing program. “Time is money”, and our targets don’t have tons of time. Five minutes could mean thousands of dollars gone- so combining conversations with written communication ensures the messages get across….Cell phones and I pads are everywhere in an IT environment, and thankfully those pieces of technology come email ready and help us help our customers. Since emails provide quick delivery I have the freedom to email contacts a piece of collateral or information and discuss it with them in real time if necessary. Details and specifications can be more precise on a word document, rather than losing a key piece of information in translation. This blended approach helps me get key messages across to prospects; when you have a good service to sell, like I do on my current assignment- contacts do not hesitate to share their information if they feel that what they are getting is of value.
Rachael Gunter said:
A recent experience with Request for a Proposal Opportunity in regards to Lead-Generating was a new and exciting occurrence! A telephone conversation I had led to an opportunity for one of our clients to be considered in a partnership. The contact I spoke with wanted a follow-up email with specifics in order to relay the proper information to get bids and ultimately create an RFP (Request for Proposal). The contact requested to be contacted by email with our client’s information. This email would allow potential partnership in the RFP project at hand, which is being formed and will soon be kicking off. The contact wanted to receive an email, in a timely manner, so that our client could move forward in bidding on the proposal. This blended approach of telephone contact and follow-up email, has once again been a successful tactic! This experience also sheds light on how precious time is in order for our clients to allow themselves to stand out as a true competitor.