Blog Posts by Chris Engel

You Must Remember This: A Lead Generation List is just a List. Or is it?

Posted on Jun 18, 2008 by Chris Engel, Vice President Information Technology

Often, one of the most challenging parts of executing a lead generation marketing campaign, whether it is email, mail, telemarketing or any combination of the three, is the targeted list. Where will you get it, what data should be in it, how do you merge and sort it and what do you do with it afterwards? Choose wisely and you look like a hero, but choose poorly, and the results can be disastrous. There are several components to consider reg...

Tagged: lead generation, targeted lead generation, telemarketing lead generation, telemarketing lists

Telemarketing Lead Generation Data: What you need to know in order to successfully integrate vendor data into your systems

Posted on Apr 17, 2008 by Chris Engel, Vice President Information Technology

When working with a new lead generation client, many times they want to integrate our telemarketing results into their internal databases, CRM or SFA, but are unsure of the best way to do this. The answer to this is based on several factors, including the system they are using, the ability to get data into and out of the system, the maturity of their processes and potentially, IT support on their side to import and or update the data. The brea...

Tagged: lead generation telemarketing, lead generation telemarketing data, crm integration, telemarketing sales leads

• Anabel Foucart, Program Director
• Ashlea Harris, Vice President of Program Management
• Chris Engel, Vice President Information Technology
• Dana Gill, Program Director
• Jason St Onge, Account Executive
• Jason StOnge, Account Executive
• Jon Plant, Account Executive
• Jon Plant, Program Director
• Kathy Rizzo, Vice President Marketing
• Laura Johnson, Program Director
• Melissa Joffrion, Account Executive
• Mike Usry, Account Executive
• Sharon Dahlhaus, Account Executive