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Blog Posts by Kathy Rizzo

Telemarketing Lead Generation – Why Invest the Time?

Posted on Aug 26, 2010 by Kathy Rizzo, Vice President Marketing

As companies examine the use of telemarketing, and ultimately make the decision to “test” or pilot a telemarketing lead generation approach, there are significant reasons to invest adequate time to ensure the pilot is effective and the right ongoing expectations are set. It’s not unusual for an organization to initially want to pilot a telemarketing lead generation program over a 4-week period of time (or 6 weeks, or 8 weeks). However, in my ...

Tagged: telemarketing lead generation, targeted lead generation, lead generation, lead nurturing, lead generation telemarketing, lead generation telemarketing benchmarks


Understanding the Three Cs of Sales Reps

Posted on Aug 12, 2010 by Kathy Rizzo, Vice President Marketing

The owner of the first marketing agency that I worked for taught me the “Three Cs of Sales Reps”. I’ve googled this topic to see if it’s documented elsewhere. Since I have not been able to locate it, I think it’s a topic worth sharing with our readers. In my opinion, it’s something that all Marketers should know- especially those who are tasked with creating leads for their Sales organization. The Three Cs of Sales Reps are… CONTROL CRED...

Tagged: lead generation, targeted lead generation, lead generation telemarketing, telemarketing lead generation, telemarketing leads, lead nurturing


Lead Recycling

Posted on Jun 16, 2010 by Kathy Rizzo, Vice President Marketing

As we near the halfway mark of 2010, it’s a good idea for Marketing and Sales managers to take a detailed look at their lead pipeline and the current status of the marketing leads created thus far. If you’re like many companies, a percentage of the marketing leads provided to your Sales organization over the last 6 months have likely fallen out of the pipeline. Some will fall out due to a delayed/lost budget or postponement of the project; a...

Tagged: lead generation, lead nurturing, telemarketing lead generation, telemarketing sales leads, lead recycling


Marketing & Sales Integration – An Important Key to Telemarketing ROI

Posted on Apr 27, 2010 by Kathy Rizzo, Vice President Marketing

I was recently asked what sets apart our most successful clients – those who yield the highest measured ROI from telemarketing activities. Assuming that at TeleNet, we provide all of our clients with the same high quality leads, why do some of our clients boast ROIs as high as 64:1, while others may not be able to pinpoint their ROI at all. Is it luck? Or is it strategy? The answer to that question is as follows: companies that closely al...

Tagged: telemarketing lead generation, telemarketing sales leads, lead generation, lead nurturing, sales marketing integration telemarketing


Using Telemarketing for Service-Led Engagements

Posted on Feb 25, 2010 by Kathy Rizzo, Vice President Marketing

If you’re tasked with generating leads for a Service led engagement (as opposed to a product or attaching services to a product), than you likely know that your telemarketing programs require different tactics and methodology. Following are four strategies that we recommend deploying… Engage high with relevant messaging. In many cases, Service-led engagements need to be discussed at the executive level, particularly when outsourcing is a c...

Tagged: telemarketing lead generation, lead generation, targeted lead generation, lead nurturing


Welcome to TeleNet's telemarketing lead generation blog. Members of TeleNet's executive, program management and account management staff will contribute to our blog on a weekly basis. Please subscribe to our RSS feed or sign up to receive email updates to obtain insight, tips, and feedback to improve or enhance your telemarketing lead generation and lead nurturing programs and processes.

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