Blog Posts by Kathy Rizzo

The Best of September – Our Top Five “Must Read” Picks

Posted on Sep 26, 2011 by Kathy Rizzo, Vice President of Sales and Marketing

There’s a tremendous amount of content on the web regarding lead generation and teleprospecting. At times the information can be overwhelming, and certainly no one has the time to read everything. Here are just a few articles that I think are worthy of your time… This great article, posted on Marketing Prof’s Daily Fix, reminds us that we are marketing and selling to people: Ditch B2B and Think B2P -Business to People EyesOnSales captur...

Tagged: teleprospecting, targeted lead generation, lead generation, lead nurturing, lead generation telemarketing, telemarketing leads, teleprosecting best practices

Teleprospecting to Latin America? Must Read Tips

Posted on Sep 2, 2011 by Kathy Rizzo, Vice President of Sales and Marketing

Latin America is very ripe and receptive to teleprospecting, with decision-makers who are often quick to talk, enthusiastic and happy to receive a call. In fact, B2B teleprospecting into Latin American countries can produce truly exceptional results, far exceeding metrics that are traditionally yielded from U.S. targets. However, to ensure success from your efforts into South America, you must do more than speak the language. You must und...

Tagged: teleprospeting, targeted lead generation, lac teleprospecting, lead generation lac, lead generation latin america, telemarketing lead generation

3 Ways to Improve Marketing & Sales Alignment

Posted on Aug 15, 2011 by Kathy Rizzo, Vice President of Sales and Marketing

Marketing and sales alignment—or in many cases, lack of alignment—seems to be an age-old challenge.One of my first eye-opening experiences in B2B lead generation occurred when I was working as a teleprospector supporting a Fortune 500 company. I was tasked with uncovering and qualifying leads for the sales organization. In doing so, I would frequently gain input from sales regarding the leads, messaging, etc. My eye-opening moment occurred whe...

Tagged: teleprospecting, lead generation, targeted lead generation, telemarketing lead generation, teleprospecting lead generation, sales marketing alignment

Cold-Calling Remains Prominent Among Best in Class Marketers

Posted on Jul 12, 2011 by Kathy Rizzo, Vice President of Sales and Marketing

The results of our 2011 Best in Class survey are complete! For the fourth consecutive year, TeleNet Marketing Solutions has surveyed marketing professionals to more thoroughly understand how companies – primarily in the high-tech industry – are utilizing teleservices within their business-to-business lead generation strategy. Our analysis compares “best in class” (BIC) marketers with others surveyed in usage of teleservices, measureme...

Tagged: lead generation, teleprospecting, cold calling lead generation, telemarketing lead generation, lead nurturing

Growing Latin American Markets through Teleprospecting

Posted on May 19, 2011 by Kathy Rizzo, Vice President of Sales and Marketing

Typically our blog posts are reserved for providing lead generation tips and best practices, however, today I would like to take the opportunity to share with our readers how TeleNet can help expand your lead generation initiatives into Latin American markets. During the past 12-months, TeleNet has worked to develop and refine our international capabilities, with a specific focus on Latin American countries. We have built our organization to i...

Tagged: teleprospecting, lead generation, targeted lead generation, teleprospecting latin america, telemarketing lead generation, telemarketing latin america

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