Blog Posts by Laura Johnson

Telemarketing Lead Generation Program Launch: What to Expect

Posted on Sep 11, 2008 by Laura Johnson, Program Director

So, you’ve just launched your lead generation campaign! Have you started to ask yourself “Where are all the leads?” You’ve put all this time and energy into identifying your target audience, determining a call to action, crafting a flawless message… why aren’t the leads rolling in? I think everyone understands that it’s going to take a little while for leads to start flowing, but I do get a sense that there tends to be some disappointment...

Tagged: lead generation, targeted lead generation, telemarketing sales leads, telemarketing leads, lead generation results

Bad Data: How does it impact us? And what can we do to improve?

Posted on Jul 21, 2008 by Laura Johnson, Program Director

Perhaps like many of you, I spent this past weekend cleaning house. On a hot and sunny Georgia Saturday, you can’t help but feel a little resentful when you’re stuck inside sweeping, dusting, folding laundry, and wondering exactly how it is that things get so out of order. I mean, where does all that stuff even come from? Worse yet, you know you’re only going to have to do it all over again in a couple weeks. Of course, if I had the dilige...

Tagged: lead generation data, targeted lead generation data, data hygiene, data cleansing telemarketing, telemarketing leads data

How Your Prospect's Personality Can Change Your Lead Generation Messaging & Approach

Posted on May 21, 2008 by Laura Johnson, Program Director

There’s been a lot of talk here lately about the importance of using business issues and challenges to communicate with your prospects on a level that carries meaning and value for them. This is a crucial element to a successful marketing strategy. After all, it’s not about you—it’s about your prospects and how you can meet their needs. Demonstrating how you can meet your prospects’ needs means constructing a value proposition that has mean...

Tagged: lead generation, targeted lead generation, lead nurturing, telemarketing sales leads, lead generation telemarketing

Timing Is Everything: Making the Most of Pre-Event Telemarketing

Posted on Mar 17, 2008 by Laura Johnson, Program Director

Spring is fast on its way, and for marketing departments nationwide, it’s event season once again. This creates an environment saturated with options for business professionals—so saturated, in fact, that the barrage of invitations can end up sounding a lot like white noise. So how can you make your event stand out from the others? Many companies look to telemarketing to help generate interest in an event and boost attendance numbers. Seve...

Tagged: event telemarketing, telemarketing event schedule, driving event attendance

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