Skip Navigation

Telemarketing Lead Generation Blog

Enter your e-mail for updates:

Blog Posts by Laura Johnson

Teleprospecting in Today's Economic Climate

The recent federal budget crisis and S&P downgrade have had a very interesting effect on teleprospecting over the past few weeks. Our conversations are showing just how much contacts react—and possibly overreact—to what they hear on the news. I have seen and heard the tone of our conversations change literally day by day. When the market is down, no one has a budget, not a penny to spare, no spec of hope in sight. The very next day, if...


The Power of Successfully Answering the "Huh?" in each B2B Teleprospecting Call

By rough calculation, I’ve heard somewhere in the neighborhood of 3,000 telemarketing calls in my years with TeleNet. In all of those calls, there is one key question I hear contacts ask over and over. One question that stands out as the first and most important place for an agent to bring their A Game. That question is, “huh?” Most calls go a little something like this: (phone rings) Contact answers: This is Bob. Agent: Good morning Bob. ...


Open Ended Questions: Understanding the Prospect's Response

Last week, Ashley discussed the value of open-ended questions in a lead generation guide. Another key element of success when it comes to leveraging open-ended questions is to pay attention to and understand the nuances associated with how the contact responds. Many agents are uncomfortable with open-ended questions because they feel like they’re putting the contact on the spot. Often it takes the contact a second to think through their resp...


Data Captured from Telemarketing Lead Generation Programs May Reveal Important Trends

For any ongoing effort, it’s important to benchmark periodically in order to keep an eye not only on the success of your efforts but also the market’s reception. Aside from just looking at the numbers, it’s important to look at feedback from your market in terms of how prospects are answering particular questions. For example, if you’re asking why they’re not interested in a particular offer or subject, how has that answer changed over time?...


Four Ways to Engage With Your Sales Reps

We commonly see a split between marketing and sales organizations, which I find odd, since we’re all after the same objectives. Keeping your sales team aware and engaged in your lead generation activity is crucial to a painless, successful marketing campaign. The first step is to ensure you have Sales Management’s buy-in on your definition of “sales-ready” leads, as well as the types of organizations and contacts that you’re targeting with ...


How We Can Help

If you would like to inquire about our services,
please contact us today.

Request for proposal

More Information

Welcome to TeleNet's telemarketing lead generation blog. Members of TeleNet's executive, program management and account management staff will contribute to our blog on a weekly basis. Please subscribe to our RSS feed or sign up to receive email updates to obtain insight, tips, and feedback to improve or enhance your telemarketing lead generation and lead nurturing programs and processes.

Browse by Author RSS