Skip Navigation

Telemarketing Lead Generation Blog

Enter your e-mail for updates:

Blog Posts by Laura Johnson

Open Ended Questions: Understanding the Prospect's Response

Posted on Aug 5, 2010 by Laura Johnson, Program Director

Last week, Ashley discussed the value of open-ended questions in a lead generation guide. Another key element of success when it comes to leveraging open-ended questions is to pay attention to and understand the nuances associated with how the contact responds. Many agents are uncomfortable with open-ended questions because they feel like they’re putting the contact on the spot. Often it takes the contact a second to think through their resp...

Tagged: telemarketing lead generation, telemarketing leads, lead generation, targeted lead generation, lead generation telemarketing script, lead nurturing


Data Captured from Telemarketing Lead Generation Programs May Reveal Important Trends

Posted on Jun 3, 2010 by Laura Johnson, Program Director

For any ongoing effort, it’s important to benchmark periodically in order to keep an eye not only on the success of your efforts but also the market’s reception. Aside from just looking at the numbers, it’s important to look at feedback from your market in terms of how prospects are answering particular questions. For example, if you’re asking why they’re not interested in a particular offer or subject, how has that answer changed over time?...

Tagged: lead generation telemarketing, telemarketing lead generation, data telemarketing, telemarketing lead generation analysis, lead nurturing


Four Ways to Engage With Your Sales Reps

Posted on Mar 3, 2010 by Laura Johnson, Program Director

We commonly see a split between marketing and sales organizations, which I find odd, since we’re all after the same objectives. Keeping your sales team aware and engaged in your lead generation activity is crucial to a painless, successful marketing campaign. The first step is to ensure you have Sales Management’s buy-in on your definition of “sales-ready” leads, as well as the types of organizations and contacts that you’re targeting with ...

Tagged: lead generation, lead nurturing, telemarketing lead generation, telemarketing sales leads, telemarketing leads


Successful Objection Handling in Lead Generation

Posted on Nov 19, 2009 by Laura Johnson, Program Director

Last week, Jon provided some great tips on developing a telemarketing call guide. One of the key points provided was that a guide allows for flexibility in ways that a script just can’t. If telemarketing is anything, it is unpredictable. You never know what you’re going to get when you dial the phone. We tend to write call guides with the ideal call outcome in mind—the qualified lead. The fact is, nearly 90% of all completed calls are not...

Tagged: lead generation, telemarketing lead generation, targeted lead generation, telemarketing objection handling, telemareketing sales leads


Evaluating Results of Integrated Campaigns

Posted on Aug 27, 2009 by Laura Johnson, Program Director

One key element I’ve found that can be frequently overlooked in integrated marketing campaigns is the need to evaluate an effort full-scale, top to bottom, in order to identify what works and what doesn’t and to benchmark for future efforts. This is also crucial when it comes to calculating your true return on investment. Calculating the results on a telemarketing campaign is relatively simple. When you factor in the efforts required to gene...

Tagged: integrated telemarketing, telemarketing lead generation, integrated lead generation campaign, telemarketing leads


Welcome to TeleNet's telemarketing lead generation blog. Members of TeleNet's executive, program management and account management staff will contribute to our blog on a weekly basis. Please subscribe to our RSS feed or sign up to receive email updates to obtain insight, tips, and feedback to improve or enhance your telemarketing lead generation and lead nurturing programs and processes.

Browse by Author RSS