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Hewlett-Packard division uses outbound telemarketing for lead generation

Although there’s been plenty of attention lavished on digital and social marketing this year, traditional direct-marketing channels remain robust when exploited correctly. Outbound telephone marketing fits neatly into this category, according to Hewlett-Packard Co., which has increased its commitment to the channel over the past year.

Read the full story and learn how Hewlett-Packard has utilized TeleNet Marketing’s services to increase their qualified leads by 30-40%

Link to the Story

Tagged: lead generation, targeted lead generation, lead nurturing, telemarketing lead generation, telemarketing sales leads, telemarketing leads, lead generation telemarketing