Accurate data equals better results
A successful marketing program begins with an accurately targeted database of key decision-makers and influences. In most cases, purchasing a cold prospect list and immediately jumping into a lead generation program will not produce the results that you need. With many purchased lists yielding a 50%+ inaccuracy rating, it is imperative to perform proper market due diligence to ensure you're analyzing trends to determine "sweet spots", leveraging existing databases and performing data verification and supplementation when appropriate.
With our suite of data services, TeleNet can help you navigate through the process of accurately targeting your market. These services include:
Cell Analysis: Before you launch a campaign, we can contact a subset of your list segmented by vertical market, revenue range, job title, or other criteria. By analyzing the responses, we can isolate a "sweet spot" to target with your campaign to yield the best returns.
Data Verification & Supplementation: Keeping prospect and customer data accurate is an ongoing challenge within technology marketing departments. TeleNet has developed a proven process, which cleans and augments lists so you don't waste time and resources chasing the wrong prospects.
Companies tend to make the assumption that Data Cleansing activities are tactical and that 'any vendor can do it'. However, successful data cleansing is rooted in detailed processes, which start long before the first telemarketing call is made:
- Define company and state entity naming conventions
- Standardize titles and acceptable abbreviations
- Determine field limitations and requirements to import into CRM or back-end database
- Utilize USPS standardizations
- Normalize and de-duplication at the account, site and contact level
From TeleNet's data services, you'll get more than a company name and address: we'll verify and identify key decision makers and provide you with valuable information to help you understand the prospect's selling landscape.
Read our complete data-cleansing Best Practices.
To learn more about how market targeting and data cleansing works, contact us online or call 877.282.2345.