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News Items
TeleNet Marketing Solutions Adds Industry Leaders to Client Roster
Jul 24, 2007
TeleNet Marketing Solutions continued to expand its existing client roster in the first half of 2007 with the addition of six new clients. The new clients and the renewal and expansion of programs for current clients led to a 32 percent increase in sales when compared to the same time period in 2006. Joining TeleNet’s roster of clients is Hitachi America, Ltd. Serve...
Best Practice Guides
How Many Telemarketing Attempts Does it Take to Reach Your Prospects?
Aug 15, 2007
For years Marketing Managers have thought that calling a prospect more than three or four times brought about diminishing returns. Thus, they would hire an external agency or use an internal call center and provide a prospect list with instructions to make 3 attempts to every prospect. However, new data shows that these past statistics no longer hold true. Examinin...
Targeted Multi-Media Lead Generation Strategy Works For The SEI Advisor Network
The SEI Advisor Network provides independent advisors with outsourced we... Read more »
Three Ways To Improve Your Lead Nurturing Strategy
Although more than 80% of high-tech marketers say they have a lead-nurturing ... Read more »
Tagged: lead nurturing, lead generation, lead nurturing scoring, lead nurturing human touch, lead nurturing telemarketing
Telemarketing Lead Generation: Beyond Statistical Measurability
In today’s climate of marketing accountability, the measurability of tel... Read more »
Tagged: lead generation statistics, lead generation metrics, lead generation telemarketing, telemarketing lead generation, benefits of telemarketing