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Blog Posts
The Five Most Read Lead Generation Tips & Best Practices
Nov 13, 2008
As Thanksgiving approaches, I’d like to take a moment to thank our readers for subscribing to our telemarketing best practice blog. Our subscription base has more than doubled over the last two months! We are thrilled that you take a few minutes out of each week to read our tips and suggestions and hope you’ve found the information helpful. Since we have so many new ...
The Five Most Read Lead Generation Tips & Best Practices
Nov 13, 2008
As Thanksgiving approaches, I’d like to take a moment to thank our readers for subscribing to our telemarketing best practice blog. Our subscription base has more than doubled over the last two months! We are thrilled that you take a few minutes out of each week to read our tips and suggestions and hope you’ve found the information helpful. Since we have so many new ...
How to Position Your Company Beyond the "Right Now"
Nov 5, 2008
Kathy’s comments about the role of Teleservices during "economic struggle":http://www.telenetmarketing.com/blog/61/Using-Telemarketing-to-Shorten-Your-Sales-Cycle last week got me to thinking about how our calls have changed as a result of recent uncertainty. Specifically, we’ve needed to pay additional attention to the ways in which our contacts raise objections and wh...
News Items
Three Ways To Improve Your Lead Nurturing Strategy
Sep 17, 2008
Although more than 80% of high-tech marketers say they have a lead-nurturing strategy, 64% say their strategy needs improvement, according to a February 2008 survey by TeleNet Marketing Solutions. As for which areas of overall lead-generation strategy tech marketers would like to improve in the next year, nurturing of long-term leads was the No. 1 response. Nurtu...
Jun 4, 2008
In an effort to meet the needs of their diverse client base of leading technology, telecommunications and financial services firms, TeleNet Marketing Solutions announces the expansion of their core capabilities, adding international calling to its roster of services. TeleNet’s international capabilities now include a program manager fluent in French and Spanish to p...
DM News Tool Box: Combining Direct Mail with Teleservices
May 12, 2008
Question: *We integrate e-mail with our outbound telemarketing lead generation efforts. Should we add direct mail to our mix too?* Answer: “One of the most interesting discoveries of a survey we analyzed was that a majority — 63.4% — of our ‘best in class' hi-tech marketers integrate e-mail _and_ direct mail into their telemarketing strategy (as opposed to email on...
Best Practice Guides
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Targeted Multi-Media Lead Generation Strategy Works For The SEI Advisor Network
The SEI Advisor Network provides independent advisors with outsourced we... Read more »
Three Ways To Improve Your Lead Nurturing Strategy
Although more than 80% of high-tech marketers say they have a lead-nurturing ... Read more »
Tagged: lead nurturing, lead generation, lead nurturing scoring, lead nurturing human touch, lead nurturing telemarketing
Telemarketing Lead Generation: Beyond Statistical Measurability
In today’s climate of marketing accountability, the measurability of tel... Read more »
Tagged: lead generation statistics, lead generation metrics, lead generation telemarketing, telemarketing lead generation, benefits of telemarketing