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Blog Posts
An Unexpected Source of Valuable Information
Jan 26, 2012
Dead Leads. The term “dead lead” is not music to the ears of those of us in the teleprospecting business by any means. Obviously, a dead lead is the absolute antithesis of our purpose in life. However, where do our best lessons in life usually come from? Yes, that’s right, our failures. A dead lead represents a failure of some kind…somewhere along the line, something we...
Using TeleProspecting to Educate the Market & Promote the CLOUD
Jan 23, 2012
From a technology perspective, nothing in recent history has taken the market by storm quite like moving to the Cloud. A generation ago, virtualizing servers and storage was all the rage; this approach to managing IT platforms revolutionized the way businesses thought about hardware and software in their computer environment. Economies of scale, simplified manageabil...
How to Use Lead Scoring to Optimize your “Human Touch” Lead Nurturing Strategy
Jan 16, 2012
"Lead Nurturing":http://www.telenetmarketing.com/services/lead-nurturing has been a hot button over the last several years especially as marketing automation has become more and more of a standard in today’s marketing world. While most email nurturing engines offer lead scoring as an option, it is important to remember your on-going “human touch” efforts as well. Be...
News Items
TeleNet Marketing Announces Seventh Consecutive Year of Growth
Jan 9, 2012
BOGART, Ga. January 9, 2012 - TeleNet Marketing Solutions announced today that 2011 was its seventh consecutive year of growth. The company ended 2011 with a revenue increase of more than 14 percent. Despite strains in the global economy, TeleNet grew in employees, client base and revenue, and expanded services to include outreach in Latin America. Gregg Garrett, p...
Why Social Media Doesn't Replace Tradition
Feb 1, 2011
If you are skeptical of the relevance of traditional marketing, or are even considering a replacement of traditional lead generation tactics with social media - think again. Traditional marketing remains critical to business-to-business marketing strategy, particularly in the area of lead generation. According to a 2010 B2B Survey conducted by Forrester and Marke...
TeleNet Marketing Celebrates Sixth Straight Year of Growth
Dec 13, 2010
BOGART, Ga. December 13, 2010 – TeleNet Marketing is proof that even in a recession, large companies are increasing their marketing investments when offered a tangible return on investment. Based outside Atlanta, TeleNet employs 223 full-time workers focused on lead generation and lead nurturing for companies in the high-tech sector. On December 31 TeleNet will comp...
Best Practice Guides
Seven Key Findings from Telemarketing Lead Generation "Best in Class" Survey
Jun 29, 2011
For the fourth consecutive year, TeleNet Marketing Solutions has surveyed marketing professionals to more thoroughly understand how companies – primarily in the high-tech industry - are utilizing teleservices within their business-to-business lead generation strategy. Rather than analyzing the survey responses as a single group, TeleNet divided the responses into two...
Tips For Creating a Respectful & Successful Teleprospecting Approach
Apr 4, 2011
Even in the B2B world, cold calling and teleprospecting can be viewed as intrusive and self-serving. However, for those marketing and sales professionals who take the time to deliver a respectful, thoughtful approach, teleprospecting will initiate meaningful conversations with decision-makers, which will eventually impact your bottom-line. Following are nine tips to...
How to Improve your 2011 Telemarketing Lead Generation Results
Nov 15, 2010
As we approach 2011, here are six tactics that will improve your lead generation results and yield a positive return on investment. *Define (and Redefine) Quality* You’ve likely heard the saying “if you throw enough stuff at the wall, something is bound to stick”. While this may be true, it’s not a wise strategy when defining how many and what type of leads shoul...
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Acuity Brands Partners With TeleNet to Drive Quality Leads To Their Channel
Acuity Brands creates demand within the Renovation market by proactively... Read more »
TeleNet Marketing Announces Seventh Consecutive Year of Growth
BOGART, Ga. January 9, 2012 - TeleNet Marketing Solutions announced today tha... Read more »
Tagged: lead generation, targeted lead generation, teleprospecting, telemarketing lead generation, lead nurturing, telemarketing sales leads
Tips for Maximizing your Telemarketing Investment
The decision to use telemarketing as a tool either internally or using a... Read more »
Tagged: teleprospecting, lead generation, targeted lead generation, telemarketing lead generation, teleprospecting lead generation