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Blog Posts
Increasing Leads Through Active Listening & Responding with Value
Aug 30, 2010
Over the last several months, Ashley Rist & Jon Plant have both addressed the importance of "developing an effective call guide, not a script":http://www.telenetmarketing.com/blog/141/How-to-Guide-a-Conversation-Not-Script-It. The call guide is also an essential tool that is used when training and developing agents. It is important to achieve a balance between open & cl...
Telemarketing Lead Generation – Why Invest the Time?
Aug 26, 2010
As companies examine the use of telemarketing, and ultimately make the decision to “test” or pilot a telemarketing lead generation approach, there are significant reasons to invest adequate time to ensure the pilot is effective and the right ongoing expectations are set. It’s not unusual for an organization to initially want to pilot a telemarketing lead generation p...
How to Target SMB Accounts with Telemarketing Lead Generation
Aug 17, 2010
TeleNet has a large high-tech client that rolls out marketing initiatives to companies of all sizes in all industries. When we reach out to larger accounts on their behalf, it’s easy to get a purchasing conversation going because Enterprise size businesses typically have a dedicated IT budget and a clear purchasing plan from one year to the next. The same could even be ...
News Items
Hewlett-Packard division uses outbound telemarketing for lead generation
Jan 7, 2010
Although there's been plenty of attention lavished on digital and social marketing this year, traditional direct-marketing channels remain robust when exploited correctly. Outbound telephone marketing fits neatly into this category, according to Hewlett-Packard Co., which has increased its commitment to the channel over the past year. _Read the full story and learn h...
TeleNet Celebrates Banner Year Despite Economic Conditions
Dec 7, 2009
ATHENS, Ga. (December 07, 2009) – TeleNet Marketing is proud to announce that 2009 has been its fifth straight year of growth. In challenging economic times, marketing executives are leaning on methods with proven return on investment. The company uses the same telemarketing techniques it prescribes clients, such as targeted lead generation and “human touch” lead n...
Fight Recession with Improved Telemarketing: New Data + 5 Insights
Apr 15, 2009
With the economy deteriorating over the past year, it’s no surprise that marketers are changing the way they use specific tactics, such as B2B telemarketing. A new report from TeleNet Marketing Solutions offers a snapshot of how marketers are adapting their telemarketing strategies to deal with economic conditions. If you are a MarketingSherpa subscriber, please rea...
Best Practice Guides
Tips For Creating a Respectful & Successful Telemarketing Approach
Oct 22, 2009
Even in the B2B world, telemarketing can be viewed as intrusive and self-serving. However, for those marketing and sales professionals who take the time to deliver a respectful, thoughtful approach, telemarketing will initiate meaningful conversations with decision-makers, which will eventually impact your bottom-line. Following are nine tips to help you create a suc...
Survey Results: Best in Class Telemarketing Practices
Apr 1, 2009
For the second consecutive year, TeleNet Marketing Solutions surveyed marketing professionals to more thoroughly understand how business-to-business companies – primarily in the high-tech industry - are utilizing telemarketing within their lead generation strategy. The marketers surveyed range from lead generation managers to vice presidents of marketing and represent...
BancIntelligence & TeleNet Utilize Targeted Lead Generation Aimed At Banking Executives
BancIntelligence's unique online advisory solution provides the banking ... Read more »
Hewlett-Packard division uses outbound telemarketing for lead generation
Although there's been plenty of attention lavished on digital and social mark... Read more »
Tagged: lead generation, targeted lead generation, lead nurturing, telemarketing lead generation, telemarketing sales leads, telemarketing leads, lead generation telemarketing
Increasing Leads Through Active Listening & Responding with Value
Over the last several months, Ashley Rist & Jon Plant have both addr... Read more »
Tagged: telemarketing lead generation, telemarketing leads, lead generation, targeted lead generation, lead nurturing, telemarketing best practices, lead generation best practices