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Blog Posts
Lead Nurturing: Three Components to a Successful Approach
Feb 19, 2008
In order to maximize investments in telemarketing and other lead generation programs, many marketers are taking a closer look at lead nurturing - to move their long-term leads and qualified prospects into their sales funnel. Since the definitions, strategies and tactics used in best practice lead nurturing programs can vary greatly between published case studies and th...
Why Integrating Direct Mail with Telemarketing Makes Sense
Feb 18, 2008
With such a large focus on integrating email with telemarketing, one might wonder if direct mail is also still beneficial in generating leads. We recently discovered some interesting stats relating to direct mail integration while analyzing a recent survey of high-tech marketers regarding their telemarketing lead generation practices. By analyzing responses of more ...
News Items
Dec 19, 2007
As a provider of telemarketing lead generation services, we are frequently asked if our agents can work directly within a client's CRM system. Whether it's Siebel, Salesforce, SalesLogix, or any number of other CRM systems, our answer is always the same - “Yes, but you have to understand the pros and cons before making a decision.” There are benefits of having your e...
Ask The Expert: What's the best way to integrate e-mail into my telemarketing nurturing strategy?
Oct 18, 2007
Answer: First, my advice is not to spend time and money creating graphic-rich HTML e-mails. A lead nurturing strategy is based on a relationship-building approach. Therefore, the best way to integrate e-mail to your existing telemarketing strategy is to develop plain-text e-mail templates that can be quickly customized and sent from your nurturing agent to the appropria...
Exclusive Data: How Many Telemarketing Calls Does It Take to Initiate a Lead Gen Conversation?
Jul 26, 2007
Marketers have so many fancy online options at their fingertips, they forget how useful (and successful) telemarketing can be for lead generation. So many don't follow the right rules or give up too soon. To read this article, please click on the link below and register with MarketingSherpa. You will learn: * How many attempts it takes to complete a conversati...
Best Practice Guides
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Targeted Multi-Media Lead Generation Strategy Works For The SEI Advisor Network
The SEI Advisor Network provides independent advisors with outsourced we... Read more »
Three Ways To Improve Your Lead Nurturing Strategy
Although more than 80% of high-tech marketers say they have a lead-nurturing ... Read more »
Tagged: lead nurturing, lead generation, lead nurturing scoring, lead nurturing human touch, lead nurturing telemarketing
Telemarketing Lead Generation: Beyond Statistical Measurability
In today’s climate of marketing accountability, the measurability of tel... Read more »
Tagged: lead generation statistics, lead generation metrics, lead generation telemarketing, telemarketing lead generation, benefits of telemarketing