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Analytics and Fancy Clothes

Oct 1, 2008

I am relatively new to the TeleNet Team but no stranger to marketing. After schooling I began a career in financial analytics, which, surprisingly enough is very similar to marketing analytics. In short, I feel I belong. In my earlier months of training and learning the office culture I was able to really understand what differentiates us from the competition. As muc...

Tagged: lead generation, telemarketing lead generation, telemarketing sales leads

Telemarketing Reporting: Are you getting what you need?

Aug 27, 2008

So you recently launched a telemarketing initiative, how’s it doing? What are your reports telling you? Are they meaningful? As you can imagine (and probably have experienced), there are a multitude of metrics that can be utilized and/or provided by your telemarketing partner. Here are a few tips on getting the reports and metrics you need: * Review the call stat...

Tagged: lead generation, telemarketing lead generation, telemarketing sales leads, lead nurturing reporting, lead generation reporting

You Must Remember This: A Lead Generation List is just a List. Or is it?

Jun 18, 2008

Often, one of the most challenging parts of executing a lead generation marketing campaign, whether it is email, mail, telemarketing or any combination of the three, is the targeted list. Where will you get it, what data should be in it, how do you merge and sort it and what do you do with it afterwards? Choose wisely and you look like a hero, but choose poorly, and the...

Tagged: lead generation, targeted lead generation, telemarketing lead generation, telemarketing lists

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