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Blog Posts
Increasing Leads Through Active Listening & Responding with Value
Aug 30, 2010
Over the last several months, Ashley Rist & Jon Plant have both addressed the importance of "developing an effective call guide, not a script":http://www.telenetmarketing.com/blog/141/How-to-Guide-a-Conversation-Not-Script-It. The call guide is also an essential tool that is used when training and developing agents. It is important to achieve a balance between open & cl...
Telemarketing Lead Generation – Why Invest the Time?
Aug 26, 2010
As companies examine the use of telemarketing, and ultimately make the decision to “test” or pilot a telemarketing lead generation approach, there are significant reasons to invest adequate time to ensure the pilot is effective and the right ongoing expectations are set. It’s not unusual for an organization to initially want to pilot a telemarketing lead generation p...
Understanding the Three Cs of Sales Reps
Aug 12, 2010
The owner of the first marketing agency that I worked for taught me the “Three Cs of Sales Reps”. I’ve googled this topic to see if it’s documented elsewhere. Since I have not been able to locate it, I think it’s a topic worth sharing with our readers. In my opinion, it’s something that all Marketers should know- especially those who are tasked with creating leads fo...
News Items
What do you do to train your lead generation professionals?
Jun 24, 2010
DMNews interviews TeleNet's Vice President to learn about our training tactics & best practices for successful lead generation agents. Training can't be “one size fits all.” Training needs to match specific program needs, as well as the lead generation professional's skills. We divide our lead generation agents into three skill levels. Each level has a specific set ...
Hewlett-Packard division uses outbound telemarketing for lead generation
Jan 7, 2010
Although there's been plenty of attention lavished on digital and social marketing this year, traditional direct-marketing channels remain robust when exploited correctly. Outbound telephone marketing fits neatly into this category, according to Hewlett-Packard Co., which has increased its commitment to the channel over the past year. _Read the full story and learn h...
TeleNet Celebrates Banner Year Despite Economic Conditions
Dec 7, 2009
ATHENS, Ga. (December 07, 2009) – TeleNet Marketing is proud to announce that 2009 has been its fifth straight year of growth. In challenging economic times, marketing executives are leaning on methods with proven return on investment. The company uses the same telemarketing techniques it prescribes clients, such as targeted lead generation and “human touch” lead n...
Best Practice Guides
Four Questions to Ask When Evaluating the Effectiveness of a Telemarketing Lead Generation Pilot
Jul 15, 2010
You’ve launched a telemarketing lead generation pilot program! Now, you’re tasked with evaluating the effectiveness in order to understand the long-term benefits to your organization. Here are four questions to ask… # *Is the Sales organization seeing value and opportunity in the leads which have been delivered?* This is the most important question to answer. Whi...
Best Practices in Targeting C-Level Executives
Apr 2, 2009
h1. *Overview* Targeting C-Level executives is a tough proposition. The general consensus is that they are difficult to reach and have a narrow focus on what is important for taking up their valuable time. Although it is recommended to carefully plan and evaluate potential returns when developing C-Level campaigns it is not suggested to discount a C-Level campaign ...
Survey Results: Best in Class Telemarketing Practices
Apr 1, 2009
For the second consecutive year, TeleNet Marketing Solutions surveyed marketing professionals to more thoroughly understand how business-to-business companies – primarily in the high-tech industry - are utilizing telemarketing within their lead generation strategy. The marketers surveyed range from lead generation managers to vice presidents of marketing and represent...
BancIntelligence & TeleNet Utilize Targeted Lead Generation Aimed At Banking Executives
BancIntelligence's unique online advisory solution provides the banking ... Read more »
Hewlett-Packard division uses outbound telemarketing for lead generation
Although there's been plenty of attention lavished on digital and social mark... Read more »
Tagged: lead generation, targeted lead generation, lead nurturing, telemarketing lead generation, telemarketing sales leads, telemarketing leads, lead generation telemarketing
Increasing Leads Through Active Listening & Responding with Value
Over the last several months, Ashley Rist & Jon Plant have both addr... Read more »
Tagged: telemarketing lead generation, telemarketing leads, lead generation, targeted lead generation, lead nurturing, telemarketing best practices, lead generation best practices