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Blog Posts
Lead Generation to C-level Executives: How to be top mind and in front of executives
Jul 2, 2008
Many organizations are hesitant to telemarket to C-level executives. The perception is that they are difficult to reach and not interested in the message. Although this can be true, there are effective ways to communicate with this audience. Below are tips on how to craft appropriate messaging, create relevant email, work with gatekeepers, understand roles, and addre...
Telemarketing's Role in a Struggling Economy
Jun 26, 2008
Tuning into a webinar hosted by "Firstwave":http://www.firstwave.com/ last week, I heard a new statistic quoted by BearingPoint's Global Director of Integrated Marketing, Paul Dunay: "B2B marketers are reporting a 60% increase in the length of the buy cycle because of the down economy" (Dunay noted "MarketingSherpa":http://www.marketingsherpa.com/ as his source). Obvi...
You Must Remember This: A Lead Generation List is just a List. Or is it?
Jun 18, 2008
Often, one of the most challenging parts of executing a lead generation marketing campaign, whether it is email, mail, telemarketing or any combination of the three, is the targeted list. Where will you get it, what data should be in it, how do you merge and sort it and what do you do with it afterwards? Choose wisely and you look like a hero, but choose poorly, and the...
News Items
Jun 4, 2008
In an effort to meet the needs of their diverse client base of leading technology, telecommunications and financial services firms, TeleNet Marketing Solutions announces the expansion of their core capabilities, adding international calling to its roster of services. TeleNet’s international capabilities now include a program manager fluent in French and Spanish to p...
DM News Tool Box: Combining Direct Mail with Teleservices
May 12, 2008
Question: *We integrate e-mail with our outbound telemarketing lead generation efforts. Should we add direct mail to our mix too?* Answer: “One of the most interesting discoveries of a survey we analyzed was that a majority — 63.4% — of our ‘best in class' hi-tech marketers integrate e-mail _and_ direct mail into their telemarketing strategy (as opposed to email on...
DM News Tool Box: Closed Loop Lead Data
May 5, 2008
Question: *How can I better obtain closed-loop data on my leads in order to show ROI?* Answer: “Consider taking a hands-on approach to your lead management by employing a closed-loop lead administrator,” suggests Kathy Rizzo, VP of marketing at TeleNet Marketing Solutions. This administrator would be a person who can actively monitor the CRM system, ensuring leads a...
Best Practice Guides
How to Evaluate & Hire a B2B Telemarketing Lead Generation Partner
May 19, 2008
When marketing professionals set out to conduct an evaluation of lead generation telemarketing vendors, they may seek advice from their colleagues, pull from their past experiences, conduct research on the web and review guidelines put into place by their procurement department. However, rarely are they given an opportunity to receive “inside” information from a telema...
Targeted Multi-Media Lead Generation Strategy Works For The SEI Advisor Network
The SEI Advisor Network provides independent advisors with outsourced we... Read more »
How to Evaluate & Hire a B2B Telemarketing Lead Generation Partner
When marketing professionals set out to conduct an evaluation of lead generat... Read more »
Tagged: lead generation, targeted lead generation, telemarketing sales leads, telemarketing leads, lead generation partner
How Lead Nurturing Affects Your Lead Metrics and ROI
We are frequently asked how lead nurturing will affect key metrics such ... Read more »
Tagged: nurturing, teleprospecting, content, lead nurturing metrics